UPDATED OCT 1, 2026 • 11 JOBS
2026 Marketing Assistant Salaries in NYC Book Publishing
Median Annual
$51,000
9 jobs
Typical Range
$48k–$51k
25th–75th pct.
Salary Breakdown
Shaded area = typical pay range (25th–75th pct.)
By Employment Type
Full-time
$51,000
11 jobs with salary
About Marketing Assistant Salaries
Marketing Assistant is typically the entry-level role in NYC publishing marketing departments. Assistants support marketing managers and directors on campaign execution — writing copy, coordinating with retailers, managing social content, and tracking title performance across consumer and trade channels.
Marketing assistant pay in New York City typically falls between $48,000 to $51,000. The role straddles creative and analytical work, and candidates with digital marketing or social media experience often command the higher end of the range. NYC's pay transparency law (effective 2022) has made salary bands far more visible in job postings, improving negotiating leverage for candidates.
The data on this page comes from marketing assistant job listings in our database — drawing on both active and historical postings across trade publishers, academic presses, and book-adjacent organizations in New York City.
Frequently Asked Questions
How much does a marketing assistant make in NYC book publishing?
Based on job listings in our database, the median marketing assistant salary in NYC book publishing is $51,000 per year. The typical range across current postings is $48,000 to $51,000.
Is the marketing assistant salary negotiable in publishing?
Yes. While trade publishers have defined pay bands at the assistant level, there is often flexibility — especially if you have relevant experience in digital marketing, social media, or consumer campaigns. Having a competing offer or strong internship track record can meaningfully improve your starting salary.
How does marketing assistant pay compare to editorial assistant pay in NYC publishing?
Marketing assistant and editorial assistant salaries in NYC book publishing are broadly similar at the assistant level. Marketing roles sometimes offer more upside at the senior end due to their tie to title sales performance and consumer-facing brand work.
What does a marketing assistant do in book publishing?
Marketing assistants support title campaigns from launch planning through post-pub. Day-to-day tasks include drafting marketing copy, coordinating co-op and retailer programs, maintaining marketing calendars, tracking ad performance, and supporting social media or influencer outreach. It is one of the most cross-functional entry-level roles in publishing, working closely with editorial, publicity, and sales.
Methodology
Medians and ranges are based on NYC book-industry job postings in our database that include a disclosed salary or hourly rate and were posted between January 1, 2026 and October 2, 2026. We include active and archived listings we have on file. Jobs without pay bands, bonuses, and other compensation not listed in the posting are excluded. Figures use the midpoint of each disclosed min–max range.
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