Marketing & Publicity Manager, US Trade (NYC Hybrid)
HarperCollins Publishers
PublicityFull Time$70k - $80k
- Location
- New York, NY
- Posted
- November 4, 2026
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Sign inJob Description
HarperCollins Publishers is seeking a creative, fast-moving, and strategic Marketing & Publicity Manager to join a newly formed team dedicated to US Trade titles. Reporting to the Executive Director, Marketing, US Trade, this role will build and execute fully integrated marketing and publicity campaigns for one to two titles per month that are already selling well or show clear potential to sell more.
Responsibilities
- Conceive, develop, and execute integrated marketing and publicity campaigns for one to two titles per month
- Move quickly from title selection to a committed, actionable plan so Sales can share it with accounts before the push begins
- Find the new story for books that are past their original news hook, developing fresh angles for earned media, including broadcast, print, digital, and podcast outlets
- Drive consumer and influencer activation through advertising, organic and social content, newsletters, events, partnerships, and creative activations
- Communicate directly with authors and agents to share plans and arrange media, events, and social activations with care and professionalism
- Manage campaign budgets, making cost-effective, high-impact choices
- Test different campaign approaches and help the team learn what most effectively moves already-selling titles
- Track and report campaign results after each push
- Translate results into clear, compelling summaries for Sales, leadership, and other stakeholders
- Foster and maintain relationships with key influencers, media contacts, and partners who can respond quickly to timely opportunities
- Present campaign plans and results at sales and marketing meetings
Qualifications
- College degree or equivalent work experience
- A minimum of 3–5 years of experience
- Hands-on experience in book publicity is required, with experience across both disciplines strongly preferred
- Experience with fiction and nonfiction campaigns; high-touch, innovative, or trend-driven campaign experience is a plus
- Proven ability to build campaigns on tight timelines and pivot quickly as opportunities emerge
- Strong media relationships and a talent for pitching creative, non-traditional angles
- Working knowledge of paid advertising and social media marketing, and how these drive discovery and sales for books
- Excellent project management, organization, and presentation skills; able to manage multiple fast-moving campaigns independently
- Comfort with sales data and campaign metrics, with the ability to turn numbers into a clear story
- Ability to work cross-functionally across imprints, divisions, and departments, and to navigate relationships with sensitivity and diplomacy
- Exceptional written and verbal communication skills, positive attitude, and a high level of professionalism, creativity, discretion, and attention to detail
- Proficiency in MS Office Suite required
- Experience with Canva, Adobe Creative Suite, or similar design tools preferred
- Content creation experience is a plus
- A resourceful self-starter who enjoys building something new and takes initiative to solve problems
Application Information
- HarperCollins Publishers is a company full of people who are passionate about books
- When you apply for a position, we want to know why you want to work here, and why you are interested in the job
- Cover letters are strongly preferred
Compensation and Benefits
- The salary range for this position is $70,000–$80,000
- We recognize that attracting the best talent is key to our strategy and success as a company; we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates
- The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process
- In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce
- Visit our careers webpage for more information
