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Senior Marketing Manager, Children's (NYC Hybrid)

HarperCollins Publishers

MarketingFull Time$85k - $95k
Location
New York, NY
Posted
September 24, 2026

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Job Description

Role overview

We are currently seeking a Senior Marketing Manager to conceive and execute marketing campaigns for an assigned list of books in the Children’s Division at HarperCollins Publishers.

Responsibilities

  • Plan, develop, and execute marketing campaigns across the children’s list.
  • Develop a clear and strategic vision for each campaign, including audience segmentation, promotional timelines, and key tactics to drive sales within each audience segment.
  • Utilize internal and external analysis and data management tools to make strategic, data-driven decisions.
  • Evolve promotional plans based on marketplace trends, emerging opportunities, and imprint and campaign results.
  • Identify promotional backlist opportunities for titles/authors, working closely with Editorial, Marketing, Art, and Sales to ensure visibility of assets and inclusion in seasonal programs.
  • Manage budgets for assigned titles and track performance to budget.
  • Communicate detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors.
  • Present campaigns formally in key meetings.
  • Advise authors on building and optimizing their social media presence and overall platform.
  • Provide hands-on support to authors where necessary.
  • Develop a variety of content for campaigns, including social media post copy and images, infographics, and email blast copy for consumer-facing promotion.
  • Actively participate in all imprint-wide marketing discussions related to titles and campaigns.
  • Participate in the planning and preparation for all seasonal sales meetings.
  • Coordinate marketing efforts with publicists on each campaign.
  • Secure title-specific as well as imprint-wide cross-promotional partnerships with third-party brands and companies.
  • Occasional attendance at industry trade shows and book tour events.

Qualifications

  • 5+ years of publishing experience.
  • Ability to thrive in a fast-paced, dynamic work environment.
  • Exceptional written and oral communication skills.
  • High level of professionalism, attention to detail, and organization.
  • A positive, can-do attitude, with the ability to take initiative, effectively work with cross-functional teams, and prioritize multiple projects under tight timelines.
  • Demonstrated knowledge of digital publishing, book marketing, and the social media landscape.
  • Proficiency with Microsoft Office Suite.
  • Knowledge of tools such as Meltwater and Canva.

Application Information

  • Cover letter required for consideration.

Compensation and Benefits

  • The salary range for this role is $85,000-$95,000.
  • We aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. Offers will be tailored within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other relevant factors.
  • In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.