Manager, Social Media & Audience Growth

Platform Strategy & Daily Programming

• Lead both the strategy and day-to-day execution for Simon & Schuster's corporate presence organic across TikTok and YouTube.
• Support social commerce needs for the TikTok, YouTube, and Meta shopping platforms.
• Develop and maintain editorial calendars across your platforms.
• Write, edit, publish, and optimize daily social content.
• Manage publishing workflows through Sprout Social, Airtable, and native platform tools.
• Monitor platform performance and continuously refine programming based on audience insights and emerging trends.
• Stay current on new platform features and recommend opportunities for experimentation.

Champion Books Across Simon & Schuster

• Work closely with imprint marketers, publicity teams, editors, and authors to identify opportunities to develop original social-first concepts supporting frontlist and backlist publishing priorities.
• Amplify existing imprint and author marketing campaigns across your platforms.
• Extend the lifecycle of books through creative storytelling and platform-native content.
• Identify cultural moments, online conversations, and trends that create opportunities for book discovery.

Create Best-in-Class Social Content

• Create engaging short-form video, photography, graphics, and written content.
• Capture content at author events, consumer festivals, book launches, and other company initiatives.
• Experiment with emerging formats, creator trends, and storytelling techniques.
• Collaborate with Video Production, Website, Events, Multicultural Marketing, Advertising & Promotions, and Design on integrated campaigns.
• Ensure every piece of content feels authentic, timely, and native to the platform on which it appears.

Grow Our Audience

• Monitor audience behavior, creator trends, and platform developments.
• Identify opportunities to participate in cultural conversations in authentic and meaningful ways.
• Develop programming that encourages community participation and book discovery.
• Support audience growth goals established by the VP and Senior Manager.

Lead Social Commerce & Platform Innovation

• Support shop strategy and affiliate marketing initiatives on TikTok, YouTube, and Meta.
• Build relationships with creators and affiliate partners.
• Identify opportunities across TikTok Shop, YouTube Shopping, Meta, and emerging commerce platforms.
• Monitor platform updates and recommend new commerce opportunities.
• Help educate imprints and authors on social commerce best practices.

Collaborate, Share & Learn

• Partner closely with the Senior Manager to execute Simon & Schuster's editorial strategy across platforms.
• Collaborate with imprint marketers to identify opportunities for corporate amplification.
• Contribute to the monthly Corporate Social Media All Hands meeting through platform updates, trend reports, and case studies.
• Build relationships with platform representatives and internal partners across Marketing, Publicity, Video Production, Website, Events, and Advertising & Promotions.
• Help maintain platform documentation and best practices for internal teams.

Measure, Learn & Evolve

• Analyze platform performance and campaign results.
• Share audience insights and emerging trends with the broader team.
• Recommend content optimizations based on analytics and platform behavior.
• Test new ideas, formats, and workflows that improve audience engagement and growth.

• 4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer-facing brand, publisher, media company, or agency.
• Deep expertise across TikTok, YouTube, LinkedIn, Pinterest, and emerging social platforms.
• Experience developing and executing social-first content strategies.
• Strong content creation skills, including copywriting, photography, and short-form video production.
• Familiarity with social commerce, affiliate marketing, or creator partnerships.
• Experience using social publishing, analytics, and project management platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
• Excellent communication, collaboration, and organizational skills.
• A curiosity for internet culture and emerging social trends.
• A love of books and enthusiasm for helping readers discover new authors and stories.