Communications Strategy and Visibility Planning

• Define the global communications strategy with the VP Brand, in line with Maison priorities.
• Translate brand ambition, product priorities and cultural initiatives into clear communications plans.
• Identify which launches, collaborations, events and institutional moments call for strong press, influence or reputation support.
• Build visibility plans that serve both immediate launch needs and the Maison’s long-term positioning.

Press, Influence and Cultural Authority

• Lead press and influence strategy across priority initiatives, cultural moments and Maison storytelling.
• Build and nurture a selective network of editors, journalists, VIPs, collectors, tastemakers, cultural figures and creators who extend Assouline’s presence in the right circles.
• Define press angles, spokesperson opportunities, talent and celebrity targets, and visibility channels for each initiative.
• Strengthen Assouline’s place in the conversations that matter to the Maison: culture, design, luxury, travel, interiors, art and lifestyle.

Launches, Campaigns and Maison Moments

• Develop communications plans for priority books, objects, collections, collaborations, campaigns and events.
• Partner with Marketing on narratives, audiences and timing, and with Image & Creative Studio to anticipate press and influence assets early.
• Shape the communications dimension of events with Events & Experiences, from media moments and guest considerations to photography and post-event amplification.
• Ensure every plan is clearly timed and integrated into the Master Brand Calendar.

Messaging, Narrative and Reputation

• Own external messaging frameworks, including press materials, talking points, statements, biographies, boilerplates and executive messaging.
• Keep Maison narratives clear and consistent, adapted thoughtfully to each audience, market and context.
• Manage reputation-sensitive communications with judgment, discretion and senior alignment.
• Support the amplification of editorial platforms such as podcasts, cultural content and recurring storytelling initiatives.

Markets, Partners and Client Books

• Support market and partner needs where press, influence or external visibility is required.
• Provide communications input for client book projects, clarifying press angles, visibility commitments and external messaging.
• Ensure every communications commitment is realistic, clearly documented and aligned with Maison standards.

Team, Budget and Reporting

• Lead and develop the Communications team, setting clear priorities, workload visibility and delivery standards.
• Manage communications budget planning and tracking with the VP Brand, and recommend investment across press, influence, agencies and external partners.
• Anticipate capability or regional coverage needs as the Maison grows, and recommend how best to support them.
• Track performance across coverage, influence, message pull-through and brand impact, and turn each recap into stronger future work.

• Significant experience leading communications, PR, influence or cultural visibility strategy in a luxury, design, publishing, fashion, hospitality or lifestyle environment.
• A strong network of press, media, tastemakers and cultural figures relevant to Assouline’s world.
• Proven experience leading communications around launches, collaborations, events, partnerships and reputation-sensitive topics.
• Excellent writing and editorial judgment, with the ability to craft clear, elegant messaging for every audience.
• Experience managing teams, agencies, budgets and external partners.
• A clear understanding of how communications connects with marketing, image, events, digital, retail, wholesale, e-commerce and partnerships.
• The ability to make thoughtful trade-offs between visibility, selectivity, budget, timing and brand standards.
• A deep sensitivity to Maison codes, cultural relevance, client perception and the standards of luxury execution.

• Compensation: $130,000-$150,000 (salaries may vary based on experience)