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Associate Manager, Social Media & Audience Growth

Simon & Schuster

MarketingFull Time$65k
Location
New York, NY
Posted
September 20, 2026

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Job Description

Role overview

Simon & Schuster's Corporate Marketing division is seeking an Associate Manager, Social Media & Audience Growth to help bring our books, authors, and stories to readers through engaging social content, community building, and audience development. Reporting to the Senior Manager, Social Media & Audience Growth, this role is an integral member of Simon & Schuster's Social Media & Audience Growth team, supporting the day-to-day management of our corporate social channels while helping create compelling content, foster reader communities, and identify new opportunities for book discovery. This is an ideal opportunity for a creative, curious marketer who loves social media, internet culture, and books—and is excited to grow into a strategic social media leader.

Platform Management & Daily Programming

  • Manage the day-to-day strategy and execution for several of Simon & Schuster's corporate social platforms, including LinkedIn, X, Pinterest, BlueSky, and Instagram Broadcast Channels and Facebook Groups, while supporting broader publishing efforts across the team.
  • Plan, write, publish, and optimize daily social content.
  • Maintain editorial calendars through Airtable and Sprout Social.
  • Monitor platform performance and identify opportunities to improve engagement.
  • Stay current on platform features, trends, and best practices.

Community Engagement

  • Cultivate an engaged, welcoming, and thoughtful online community.
  • Monitor and respond to comments, direct messages, and audience questions across Simon & Schuster's corporate social channels.
  • Identify opportunities to deepen reader engagement and encourage conversation.
  • Escalate customer service or sensitive issues to the appropriate internal teams when necessary.
  • Share audience feedback and recurring themes with the broader Social Media & Audience Growth team.

Champion Books Across Simon & Schuster

  • Work closely with the Senior Manager and Manager to help readers discover books across Simon & Schuster's publishing program.
  • Identify opportunities to amplify frontlist and backlist titles.
  • Support corporate campaigns that extend imprint and author marketing initiatives.
  • Gather and organize marketing assets from imprints and authors.
  • Contribute creative ideas that connect books to cultural moments and reader interests.

Create Engaging Social Content

  • Play an active role in creating and producing content across our corporate channels.
  • Create graphics, photography, short-form video, and written social content.
  • Assist with content capture at author events, consumer festivals, book launches, and other company initiatives.
  • Support content production alongside the Video Production and Design teams.
  • Experiment with new formats, trends, and storytelling techniques.

Support Audience Growth

  • Help the team grow Simon & Schuster's online community.
  • Monitor audience behavior and engagement trends.
  • Support editorial programming that encourages conversation and book discovery.
  • Assist with performance reporting and audience insights.
  • Help identify opportunities to participate in relevant cultural conversations.

Support Partnerships & Internal Education

  • Help strengthen both our internal marketing community and external relationships.
  • Maintain the Corporate Social Wiki and platform best practice guides.
  • Develop educational resources for authors, imprints, and internal stakeholders.
  • Assist the Senior Manager, Multicultural Marketing with influencer, partnership, and book club outreach.
  • Support the Social Media All Hands meeting through research, documentation, and presentation materials.

Measure, Learn & Evolve

  • Monitor performance across your platforms.
  • Share audience insights and emerging trends with the team.
  • Help identify opportunities to improve workflows and content performance.
  • Continuously learn about new platforms, tools, and technologies that strengthen our social media presence.

What You'll Bring

  • 2–4 years of experience in social media, digital marketing, communications, or content marketing.
  • Experience managing social media accounts for a brand, publisher, agency, or media company.
  • Strong writing, editing, and copywriting skills.
  • Experience creating social-first content, including photography, graphics, and short-form video.
  • Familiarity with social publishing and analytics platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
  • Excellent organizational and project management skills with strong attention to detail.
  • A collaborative mindset and enthusiasm for experimenting with new ideas.
  • A passion for books, publishing, internet culture, and connecting readers to stories.

Compensation and Benefits

  • The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
  • Benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO.
  • Employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.

Application Information

  • If you need a reasonable accommodation during the application or interview process, please contact us at [insert contact information].
  • Unrelated emails, such as following up on an application, will not receive a response.